About Fat Cat
We're a Brand communications and content marketing agency that helps brands stand out through compelling visual stories and effective content that can seamlessly be integrated in any desired social medium of communication.
We love and enjoy working with SUSTAINABLE, WOMEN-LED, DYNAMIC and NEW-AGE PURPOSE-DRIVEN businesses to help you plan, push and publish your story via our content!
Our Story
Hi, I'm Pallavi Roy Dutta, the founder of Fat Cat Consultancy. I launched this agency with a passion for crafting compelling stories and building strong brands that truly connect with their audience. Having honed my skills at a top publishing agency for years, writing for diverse outlets from news agencies to industry reports, I understand the power of strategic content in driving tangible results.
At Fat Cat Consultancy, we believe in authentic marketing that builds genuine connections. Our mission is to empower businesses to grow organically by leveraging the power of well-crafted content and a strong personal brand. We value creativity, strategic thinking, and a results-oriented approach.
We understand the challenges of building a brand, especially when you're starting out. That's why we focus on creating tailored strategies that deliver visible and organic growth, even without a large portfolio of clients. Our approach emphasizes building a strong foundation through compelling content and a powerful personal brand for you, the founder, which acts as a magnet for new opportunities.
The Brain Behind The Cat
PALLAVI ROY DUTTA
Founder and Chief Marketing Officer
An avid marketer and a seasoned communication professional with over a decade experience in advertising and marketing communications with MNCs like O&M, Lowe Lint's, McCann, BBDO, and many more.
Pallavi is on a mission to create powerful brand stories for healthcare, purpose-driven, and women-centric brands. Her expertise spans brand strategy, content development, and digital marketing.
During her professional journey, she has worked with renowned brands like Vodafone, Future Group, PepsiCo, Coca Cola, HT, Somany, and many others, bringing a wealth of diverse industry experience to Fat Cat Consultancy.
Areas of Expertise
Brand Strategy & Positioning
Content Marketing
Performance Marketing
Social Media Strategy
SEO & Digital Growth
Sustainable Marketing Practices
Education & Achievements
Marketing Communications Expert
Purpose-Driven Brand Specialist
Sustainability Marketing Advocate
Women Entrepreneurship Supporter
Our Core Values
At Fat Cat Consultancy, our values guide everything we do – from how we work with clients to how we create content.
Innovation
We approach every challenge with fresh eyes and creative thinking. Like curious cats, we're always exploring new possibilities and pushing boundaries.
Women Empowerment
We actively champion women-led businesses and strive to create content that breaks stereotypes and promotes diversity and inclusion.
Authenticity
We believe in genuine storytelling that resonates with real people. No fluffy marketing speak – just honest, impactful communication that builds trust.
Results-Driven
We focus on creating content that doesn't just look good but delivers tangible results for your business growth and brand awareness.
Sustainability
We're committed to promoting sustainable practices through our work and supporting brands that are making a positive impact on the planet.
Partnership
We view our clients as partners, working collaboratively to achieve shared goals. Your success is our success.
Our Approach
At Fat Cat Consultancy, we believe in a methodical approach that ensures your brand's story doesn't just get told – it gets heard, remembered, and acted upon.
01
Discover
We begin by diving deep into your brand's purpose, values, and goals. We research your industry, competitors, and audience to identify opportunities and challenges.
This discovery phase allows us to understand what makes your brand unique and how we can best communicate that to your target audience.
02
Strategize
Based on our findings, we develop a comprehensive marketing strategy that aligns with your business objectives. We identify the most effective channels, messaging, and content types for your audience.
Our strategies are data-driven yet creative, ensuring both effectiveness and memorability.
03
Create
This is where we bring your brand story to life through compelling content. Whether it's social media posts, blogs, videos, podcasts, or email campaigns, we craft content that resonates with your audience and reflects your brand identity.
Every piece of content we create is designed to engage, inform, and inspire action.
04
Implement
We deploy your content across the selected channels, ensuring optimal timing and consistency. Our implementation is strategic, coordinated, and designed to maximize impact.
We handle everything from scheduling to community management, allowing you to focus on your core business.
05
Measure & Optimize
We continuously monitor the performance of your content using advanced analytics tools. This allows us to understand what's working, what's not, and why.
Based on these insights, we refine our approach to ensure continuous improvement and maximum ROI.
Industries We Serve
While we work with purpose-driven brands across various sectors, here are some industries where we have deep expertise:
We help eco-conscious brands communicate their sustainability initiatives effectively and authentically, connecting with environmentally aware consumers.
Sustainability & Green Tech
We help sustainable fashion and lifestyle brands tell their story, highlighting their ethical practices and unique value proposition.
Ethical Fashion & Lifestyle
We help educational institutions and EdTech companies communicate their value and connect with students, parents, and educators.
Education & EdTech
Healthcare & Wellness
We specialize in creating clear, empathetic content for healthcare providers, wellness brands, and health tech companies.
We translate complex technology concepts into engaging content that resonates with both technical and non-technical audiences.
Tech & Innovation
We proudly support women entrepreneurs and brands that create products or services specifically for women.
Women-Focused Brands
Purpose-Driven Approach
We specialize in working with brands that have a purpose beyond profit, helping them amplify their impact through effective communication.
Results-Focused
We measure success not just by engagement metrics but by how our work contributes to your business goals and bottom line.
Industry Experience
Our founder brings over a decade of experience working with major brands across various industries, providing invaluable insights for your business.
Why Choose Fat Cat Consultancy?
Creative Excellence
Our team combines strategic thinking with creative execution to deliver content that stands out in today's crowded digital landscape.
Collaborative Partnership
We work closely with our clients, taking the time to understand their unique challenges and opportunities.
End-to-End Services
From strategy development to content creation and implementation, we provide comprehensive marketing solutions under one roof.